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You can buy "We Are the World: The Story Behind the Song" on Apple TV as download or rent it on Apple TV online.
We Are the World: The Story Behind the Song is a documentary which examines how the song was written, how producer Quincy Jones and songwriters Michael Jackson and Lionel Richie persuaded some of the most popular performers in America to donate their services to the project, and offers a behind-the-scenes look at the marathon recording session that produced the single.