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Iyia Liu and Edna Swart are two boss babes. They own their own businesses and are using social media as their marketing tool, a new movement that is ever present in 2019. The brand-new local series BossBabes follows their day-to-day lives - both in work and in play - going behind the social posts to discover what it takes to be Instafamous. Iyia famously created Waist Trainer and worked with Kylie Jenner to promote it while Edna has her own swimwear and cosmetics line Ed&I. The duo originally met at a business event, with Iyia asking Edna to model for one of her businesses. They hit it off and have been inseparable ever since. Iyia and Edna are hard-working, hilarious and so much fun to watch!. From parties, to photo shoots, business meetings to cosmetic procedures these two do everything with the same infectious energy. "Your customers can share your products they've received on their social media platform, which is an awesome way to spread the word and reach new potential customers meaning you can scale really quickly," Iyia says of social media marketing. "But, negative customer experience can also spread quickly due to the speed that users can operate on social media platforms, which can be detrimental." The stakes are high and the risks are huge - will they win out or risk losing everything?
