Overview

This guide includes the latest data insights into Netflix’s market share, subscriber growth, ARPU, cost per title, annual revenue, revenue per use, content growth, content growth by genre, overall content quality, content overlap with other streaming services, average catalog age and JustWatch Streaming Charts. JustWatch’s Netflix statistics are updated every month.

Below you can find a full breakdown of the latest Netflix facts and statistics, all of which are available to download and share online. If you have questions or would like to know more, please reach out to press@justwatch.com.

Market Share Development
Other Services
Netflix’s market share has increased by +0.17% since February 2024
In March 2024, Netflix increased its overall market share in the United States by +0.17%. JustWatch’s market shares are based on more than 14 million monthly users on JustWatch located in the United States. We consider data points such as a user’s streaming service selection, clicks on streaming offers and when a user marks a title as ‘seen’.
Subscriber Growth
Netflix has 80.13 million monthly subscribers in the US and Canada
As of December 2023, Netflix has 80.13 million monthly subscribers in the US and Canada. This is a +3.6% increase from the previous quarter. [1]
JustWatch Streaming Charts
Netflix had 32 movies & TV shows in the JustWatch Streaming Charts last month
Max
22
Amazon Prime Video
24
Netflix
32
Hulu
35
fuboTV
43

In March 2024, 32 of the 100 most popular movies and TV shows were available on Netflix.

The JustWatch Streaming Charts are calculated by user activity from the last 30 days. This includes clicking on a streaming offer, adding a title to a watchlist, and marking a title as ‘seen’.

Streaming Charts
Top 10 titles
1
Evil
2
Love Island USA
3
Your Honor
4
Vikings: Valhalla
5
Resident Alien
6
Another Self
7
Eva Lasting
8
Exploding Kittens
9
Brooklyn Nine-Nine
10
3 Body Problem
Evil is the most popular TV show on Netflix right now. The streaming service’s top 10 shows also includes Love Island USA, Your Honor, Vikings: Valhalla, Resident Alien, Another Self, Eva Lasting, Exploding Kittens, Brooklyn Nine-Nine and 3 Body Problem.

Financials

Find out Netflix’s latest financial updates with this guide, including the total cost to a subscriber per title, the streaming service’s annual revenue and the average revenue per user (ARPU).
Cost per Title
The average Netflix (Standard with ads) subscriber spends $0.87 per title
Standard with ads$0.87
Standard$1.94
Premium$2.87
Netflix customers have access to thousands of movies and TV shows, but a subscriber’s true cost per title depends on their subscription plan and how often they watch movies and TV shows on the service. If the average subscriber watches one movie and one TV show every week (8 titles per month), they are paying Netflix $1.94 per title with a Standard subscription. This increases to $2.87 for Netflix Premium, while Netflix Standard with Ads costs subscribers $0.87 per title. [2]
Revenue per Year
Revenue
Profit
Netflix revenue reached $14.87 billion in 2023 in the US and Canada
2014
$266.8M
$3.43B
2015
$122.64M
$4.18B
2016
$186.68M
$5.08B
2017
$558.93M
$6.15B
2018
$1.21B
$7.65B
2019
$1.87B
$9.24B
2020
$2.76B
$11.46B
2021
$5.12B
$12.97B
2022
$4.49B
$14.08B
2023
$5.41B
$14.87B
Netflix has made $14.87 billion in revenue in 2023, a 5.62% increase since 2022.[3]
Revenue by User
Netflix’s ARPU is $16.28 in the US and Canada
With 80.13 million subscribers in the United States and Canada, Netflix’s ARPU stands at $16.28 at the end of 2023.

Content

Netflix is known for having one of the largest media catalogs in the world. With this guide, you can stay up to date with the latest insights into Netflix’s content such as overall growth, content quality, growth per genre, and how many titles overlap with other services.
Content Growth
Movies
TV Shows
Netflix's catalog is 3.2% smaller than last month
In April 2024, Netflix’s selection of movies and TV shows decreased by 3.2% compared to the previous month. The streaming service’s catalog includes a total of 4,017 movies and 2,495 TV shows.
Content Growth by Genre
Movies
TV Shows
Netflix has 1 more action title than last month
Overall, Netflix’s catalog includes more drama movies and TV shows than any other genre. The streaming service has 21 more documentary titles than last month, and 6 less European titles. This is calculated solely using JustWatch’s catalog data and genre categorizations.
Content Quality
Movies
TV Shows
Netflix movies & TV shows have an average IMDb rating of 6.7
Highest rated movie on IMDb (8.9)David Attenborough: A Life on Our Planet
David Attenborough: A Life on Our Planet
Highest rated TV Show on IMDb (9.5)Breaking Bad
Breaking Bad
Lowest rated movie on IMDb (1.7)Me Against You: Mr. S's Vendetta
Me Against You: Mr. S's Vendetta
Lowest rated TV Show on IMDb (1.1)Queen Cleopatra
Queen Cleopatra
The average IMDb rating for titles available on Netflix is 6.7. This calculation considers the user-submitted IMDb ratings of all 4,017 movies and 2,495 TV shows currently available on Netflix. The highest rated movie on Netflix is David Attenborough: A Life on Our Planet and the highest rated TV show is Breaking Bad.
Content Overlap
Netflix, Hulu, and Amazon Prime Video's movie content overlap
A content overlap is when the same title is available to watch on more than one service.
Catalog Age
The average Netflix title was released 7 years ago
Netflix
7
Hulu
10
Disney Plus
15
Amazon Prime Video
16
Max
17
Netflix’s catalog of movies and TV shows includes newly released titles, decades-old classics, and everything in between. When considering the release year of every movie, TV show and season on the platform, the average title was released in 2017.
Awards
235 Awards
Emmys
184
Golden Globes
29
Oscars
22

Top 10 Netflix Titles by Accolades

The Crown11 Emmys5 Golden Globes
The Queen’s Gambit2 Emmys2 Golden Globes
Squid Game6 Emmys
Ozark3 Emmys1 Golden Globe
Roma3 Oscars
The Power of the Dog3 Golden Globes
Netflix has won 235 awards for Netflix Original movies and TV shows. This includes accolades from prestigious awards shows such as the Academy Awards (22), the Emmy Awards (184) and the Golden Globes (29). [4]