The true story of how a small sneaker company and a one-of-a-kind basketball player shaped modern sports culture
This is the true story of how in the 1980s, a then-small shoe company called Nike doggedly pursued a collaboration with Michael Jordan that would result in the culture-defining sneakers known as Air Jordans. At center stage are the legendary basketball player himself, his talented but unconventional team, his steadfast mother, and sports marketing executive Sonny Vaccaro as they move towards a deal that would shape contemporary sports culture.
Air - watch online: streaming, buy or rent
Currently you are able to watch "Air" streaming on Amazon Prime Video.
Matt Damon and Ben Affleck team up to bring AIR to the big screen for Amazon Studios
AIR: Courting a Legend is an American sports-drama produced by Amazon Studios. The film is directed by Ben Affleck (Argo) and written by Alex Convery. Affleck stars in the film alongside his long-time filmmaking partner Matt Damon, with whom he first collaborated to make Good Will Hunting (1997).
Affleck plays Nike founder Phil Knight, and Damon portrays the visionary sports marketing exec Sonny Vaccaro. AIR also stars Viola Davis as Deloris Jordan, Michael’s fiercely protective mother, in addition to Jason Bateman, Marlon Wayans, Chris Messina, and Chris Tucker. Michael Jordan himself does not appear as a character in the film, but remains an overarching presence throughout. AIR marks the first film produced by a streaming company to have a theatrical release with a screening window comparable to, or longer than that of major film studios.
13 December 2021
The film, originally called Air Jordan, lands on the legendary Black List 2021 of great scripts that have not yet been produced. Air Jordan is #13 on the list. (Source: Deadline)
19 April 2022
Ben Affleck is confirmed to direct AIR: Courting a Legend. He is also confirmed to star alongside friend Matt Damon. (Source: Deadline)
10 June 2022
Jason Bateman, Viola Davis, Chris Tucker and Marlon Wayans join the cast. (Source: Variety)
23 January 2023
Amazon Studios confirms that AIR will have a full theatrical release comparable to, or longer than the screening windows typical from big production studios. It will also partner with Warner Bros. Pictures and Amazon-owned MGM for an international release day. The worldwide release date is set for April 5, 2023. (Source: Deadline)
9 February 2023
The first trailer for AIR: Courting a Legend is released, showing the visionaries behind the sneaker collaboration at work. (Source: YouTube)
13 February 2023
The superbowl spot airs, showing Sonny Vaccaro and Phil Knight working hard to court Michael Jordan for the campaign. (Source: YouTube)
5 April 2023
AIR: Courting a Legend premieres in cinemas in the UK.