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Currently you are able to watch "Pride and Joy: The Story of Alligator Records" streaming on Night Flight Plus or for free with ads on The Roku Channel. It is also possible to rent "Pride and Joy: The Story of Alligator Records" on Amazon Video, Google Play Movies, YouTube online and to download it on Amazon Video, Google Play Movies, YouTube.
In 1971, Bruce Iglauer founded Alligator Records, the most successful modern blues label. In early 1992, Iglauer staged the Alligator Records 20th Anniversary Tour starring Koko Taylor, Elvin Bishop, Katie Webster, Lonnie Brooks (w/Ronnie Baker Brooks), and Lil' Ed and the Blues Imperials. Director Robert Mugge's film, PRIDE AND JOY: THE STORY OF ALLIGATOR RECORDS, documents that exciting tour.